search
top

Social Networking – The Following Great Advertising Channel?

With therefore much curiosity about how social networks function, one begins to wonder when there is advertising potential within these social networks?

I have been watching social media for some time now. In-fact I’m an associate of numerous social network web sites including https://www.linkedin.com and http://www.myspace.com/ only…

There’s been a virtual explosion of social-networking websites previously few years. Even the players like Google, Yahoo and MSN are becoming into it.

With so much curiosity about how social networks work, one begins to wonder if you have marketing potential within these social networks?

I have been seeing social network for quite a while now. In fact I am a member of various social media websites including http://www.myspace.com/ and https://www.linkedin.com merely to name two.

I joined partly because I wished to see what these were, but more to the point to see on SEM what effect social media could have in the coming years.

I’ve been a member of numerous ser-vices for quite a while and the reach these sites have is extraordinary.

Like, from my LinkedIn network of eight people I’ve an expanded network of over 12,600 people. For different ways to look at this, we recommend people check out: http://www.houzz.com/pro/neilcamenker/neil-camenker.

Imagine that – I’m just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch o-n TV to work I could offer to them.

Through my connections and their connections, I am connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising opportunities exist for Social Network?

Well, let’s look at MySpace.

MySpace is one of the top sites on line today. I-t racked up 9.4 thousand page-views in August 2005 (greater than Google) and new users are signing up at a rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old would go to manage their digital life. I-t allows users to publish pictures of themselves and their friends, create a website, record a common bands, view and share videos, suggest things you can do and lists a set of people they consider friends. It’s with this ‘Friends List’ where most of the opportunities lie.

All thirty million-plus consumers of MySpace possess a friends page that lists people that person thinks their friend. This can be a listing of people that they’re interested in speaking with and about, as well as hearing from on a normal basis. They can send you messages, discuss your pictures, study your sites, in addition to abandon messages that you can then tell others once you put somebody as your friend. This really is the opportunity for instant feedback about you.

The ability to add friends to your page is important for advertising to MySpace people. Based on Courtney Holt, head of new media and strategic advertising at Interscope Records, ‘This technology is growing up with out ever observed programmed media. ‘They do not think in terms of the album, and they don’t think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and needless to say MySpace.

You can see how this may grow.

Let us say you develop a MySpace account to talk about your product or service. You blog about any of it and look for the others that may share your interests.

After this you ask them to be your friend. When they become a friend you begin your ‘comfortable offer’ selling your solution in their mind.

As they grow to appreciate it, they start blogging and sharing it. Soon thousands or even thousand of individuals are referring to you and your product or service.

Don’t think this can work?

Allow me to give you some situations. There are many artists who’ve gotten their start on MySpace. By simply hosting a few of their music o-nline and blogging about themselves they created a following. Soon they had file deals and contracts lined up.

Naturally to make use of services like MySpace you need to have anything this target audience needs. If you do not then you probably shouldn’t put too much energy in to MySpace.

But that does not mean other social-networking opportunities must be ignored. Linked-in is more of a specialist introduction service, when i mentioned previously. If your products or services meets here then by all means investigate it more.

And there are others too. Companies such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more. I learned about tumbshots by searching Yahoo.

So if you have ever wondered what other online possibilities could be on the market, consider social-networking. It could be another great online marketing channel..

Comments are closed.

top