Social Networking – Another Great Marketing Channel?

With so much interest in how social networks function, one begins to wonder when there is advertising potential within these social networks?

I’ve been watching social networking for quite a while now. Actually I’m a part of numerous social-networking web sites including and only…

There’s been a virtual explosion of social networking sites in the past few years. Even the players like Google, Yahoo and MSN are receiving into it.

With so much interest in how social networks work, one begins to wonder if you have advertising potential within these social networks?

I’ve been seeing social media for some time now. Actually I’m a part of numerous social media internet sites including and simply to name two.

I joined partly because I wished to see what they were, but more to the point to see on SEM what influence social networking could have in-the coming years.

I’ve been an associate of numerous ser-vices for quite a while and the reach these sites have is outstanding.

Like, from my LinkedIn network of seven people I’ve an expanded network of over 12,600 people.

Suppose – I’m just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch o-n TV to work I could provide for them.

Through my connections and their connections, I am attached to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities are there for Social Network?

Well, let’s have a look at MySpace. Get supplementary information on by visiting our powerful article directory.

MySpace is one of the top sites online today. I-t racked up 9.4 thousand page-views in August 2005 (greater than Google) and new customers are signing up at-a mind-boggling rate of 3.5 million monthly.

MySpace is typical of where todays 18-30 year old goes to manage their electronic life. It allows users to publish photos of themselves and their friends, develop a blog, record their favorite groups, watch and share videos, suggest activities to do and lists a couple of people they consider friends. It is on this ‘Friends List’ where all of the opportunities lie.

All forty million-plus customers of MySpace possess a friends site that lists people that person views their friend. This really is a listing of people that they are interested in reading from on an everyday basis, as well as talking to and about. When you put someone as your friend they can send you emails, discuss your photos, study your websites, in addition to leave messages that you can then share with the others. That is the opportunity for instant feedback about you.

The capacity to add friends to your page is crucial for advertising to MySpace people. Based on Courtney Holt, head of new media and strategic marketing at Interscope Records, ‘This generation is growing up without having ever viewed programmed media. ‘They do not think in terms of-the recording, and they do not think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and of-course MySpace.

You can view how this could develop.

Let’s say you create a MySpace account to speak about your products or services. You weblog about this and seek out the others that may share your interests.

Afterward you ask them to be your friend. Once they turn into a friend you start your ‘soft market’ selling your solution to them.

They start blogging and sharing it, as they grow to appreciate it. Soon hundreds or even thousand of people are referring to you and your product or service.

Do not think this can work?

I’d like to give you some examples. There are lots of artists who’ve gotten their start on MySpace. Simply by hosting a few of their music on line and blogging about them-selves they created a following. Discover further on by going to our poetic article. Soon they had document deals and contracts arranged.

Of course to work with services like MySpace you need to get some thing this marketplace needs. If you don’t then you probably shouldn’t put too much energy into MySpace.

But that will not mean other social media opportunities should be ignored. Linked-in is more of a professional introduction service, when i mentioned above. If your products or services meets here then by all means investigate it more.

And you’ll find others aswell. Companies such as Yahoo!s MyWeb, Flickr, and more.

If you have ever wondered what other online options could be around, consider social networking. Identify more on get by navigating to our great link. It could be the next great internet marketing channel..

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