Related In: Standard Advertising Mistakes

> I’m using Linked-in to keep up with my professional contacts and support them with introductions. Because you are among the people I suggest, I wanted to invite you to gain access to my network o-n Linked-in.


> Basic account is free, and it requires less than a second to register and join my system.

I have received above 3-5 announcements such as this, worded almost exactly the same way. The senders have acted surprise…

Like me, have you received email announcements like these?

> I am using LinkedIn to keep up with my professional contacts and help them with introductions. Because you are among the people I suggest, I wanted to invite you to access my network o-n LinkedIn.


> Basic account is free, and it takes less than a minute to register and join my network.

I have received more than 35 invitations similar to this, phrased almost precisely the same way. The senders have acted astonished and upset that I didn’t leap to make the most of this invitation.

Let’s look at the dilemmas within this request from a marketing standpoint.

* The vast majority of the invitations I received were from people whose names I did not recognize. Why would I want to be a part of their network? The invitation doesn’t say how I’d take advantage of their system and who they’re, who they have access to.

* What’s Linked In, how does it work and what are the benefits of using it? Nobody has yet explained this clearly within their invitation. You can not expect that some one receiving this request understands what you’re asking them to join or how it would be advantageous to them. It’d be useful to have a paragraph or two explaining how it works and mentioning a particular result the individual behind the request loved from membership. It could be that people assume that since ‘basic account is free,’ the normal individual of the invitation will proceed and join. But even when it will not charge money, time would be taken by joining. You still require to ‘sell’ people on taking a free action, particularly with respect to a task or business that may be new to them.

* Nobody took the time to head off possible misconceptions or objections to the membership. As a non-member of Linked In, I am concerned that joining would open me up to a large amount of email and calls that would waste my time and by which I’d have no interest. Again, you can not think that some thing free is therefore enticing; you must imagine why someone might have questions or dismiss the theory and address those questions.

* Using a canned request that’s almost the same as everyone else’s doesn’t create a good feeling. If you believe any thing, you will likely require to explore about Dig up extra information on this related portfolio by clicking relevant webpage. You’d need to give your personal stamp to it, even if the text given by Linked In were effective, which it is not.

Other than being irritated that they are obviously encouraging individuals to send invitations that make little sense, I have nothing against Linked In. Perhaps it’s an useful business. My position is that its members have to use common sense and basic marketing maxims to encourage busy, cynical people-to give it an opportunity..

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